process

Our process begins with an in-depth onboarding session to establish foundational clarity & develop your Brand Profile. 

We believe that foundational development is more than identifying the what, how, and why of your offerings. At the core of business foundations is the life you want to live and the business that supports it. We begin your onboarding with vision & goal development which drives everything we do together. 

When we understand your long-term vision, we continue to identify & refine your brand’s values, mission, niche, target audience, voice, story, visual identity, and current marketing approach. This allows us to create a library of visual assets tailored to your business, and informed by your long-term goals.

Following your initial strategy session, we develop a comprehensive Brand Guide detailing our findings. And our creative team gets to work determining the strategy that supports your goals.

We explore brand identity gaps & potential areas of unalignment, complete market research, and develop your initial creative direction. Our recommendations are organized in a Creative Brief for you to review. And we do this for every single shoot, no matter how long you have been working with us.

As a Studio East client, you’ll never again walk into a photoshoot hoping it’s not a waste. It’s time for a different way of doing things: prompt communication, quick turn-around times, and a content-informed plan based on your long-term goals for every single shoot. We’ll handle the heavy lifting. You approve the direction. 

It is time to bring your library of creative assets to life.

Having images that convert has never been easier. 

We’ll handle the overarching goal-informed vision, creative direction, location research, prop selection and sourcing, set design, talent options, styling, photography, and post production. And you’ll have the images you need to connect with your audience and turn them into devoted customers. 

But our ultimate goal is bigger: we want to help you establish workflows for sustainable creative growth, ensuring your brand remains fresh and relevant—all while freeing you up to focus on enjoying your growing business and life.

Our collaboration is ongoing. 

Over time, we’ll continuously strengthen your brand foundations and fine-tune your strategy. Before each shoot, we’ll assess the performance of your visuals, adjust your approach as needed, and thoughtfully plan for your next session to ensure your imagery remains impactful and aligned with your goals.

The majority of our clients work with us on a monthly or quarterly basis. It takes time and informed adjustments for a clear brand identity to build traction with your audience. Routinely working together helps you meet your goals faster. 

Your success is our success. Helping you build a life you love is why we do what we do.